Partner with Resonate
OWN A RESONATE.
CO-OWN A BUSINESS.
Co-own a premium performance club
A co-ownership model built for aligned growth. You fund the club and own 70%. We design, launch and run it for 30%. Both sides win only when the club does.
The partnership deck, with unit economics and the financial model, is shared after a brief intro call.
How the partnership works
A co-ownership model
built for aligned growth.
Eight steps from the first conversation to a club that is open and running.
The Model
The Model
70:30 FICO. Co-owned, not licensed.
Most gym franchises rent you a brand and collect royalties whatever the club earns. In the FICO (Franchise Invest Co-Own) model, you fund the club and hold 70% of it. Resonate designs, launches and runs it for 30%. Profit is shared in proportion to equity, and there is zero royalty on the first five clubs.
Long-term alignment through equity, not royalty extraction.
The Proof
The Proof
The model is already running.
Club 01
Resonate Paschim Vihar
Opened July 2025 · 900+ active members
Club 02
Resonate Mansarovar Garden
Opened October 2026 · 300+ active members
Every new club follows the same design, training and sales playbook. One design language. One operating system. One playbook.
Unit economics, returns and the full financial model are in the partnership deck, shared after a brief intro call. Projections are not a guarantee of returns.
The Capital
The Capital
₹2.5 Cr, all in.
One figure covers equipment, interiors and civil work, rent and advances, working capital, pre-launch marketing, contingency and the 5% franchise fee.
Resonate manages procurement centrally. Equipment and interiors are standardised across every club, so costs stay predictable and quality stays the same in every location. The ideal club is 7,000 to 10,000 sq ft.
The Club
The Club
A premium performance club, two revenue layers.
Resonate is built for urban professionals: design-first spaces, personal training that delivers outcomes, and a community that makes showing up the easy part. Membership is the base. Personal training is where the upside is built.
01 — Membership
Base layer
Recurring and predictable. Accessible pricing, aspirational but reachable, that covers fixed costs.
02 — Personal training
Upside layer
Performance outcomes, not just equipment access. Driven by coach quality and a structured PT culture.
The Scorecard
The Scorecard
Every club, tracked monthly.
Each club is measured against the same six KPIs. Reporting is mandatory.
01
Lead conversion rate
Walk-in to member ratio
02
PT adoption
Members purchasing PT packages
03
Revenue per member
ARPU, tracked monthly
04
Retention rate
Monthly and quarterly cohort analysis
05
Monthly EBITDA
Actual against projected
06
Cost variance
Line-item deviation from budget
One KPI scorecard across every club.
The Structure
The Structure
What Resonate manages. What you focus on.
Resonate manages
- Design and layout standardisation
- Equipment procurement
- Hiring and trainer onboarding
- Sales process and CRM
- Marketing funnel
- KPI reporting
Investor focuses on
- Capital allocation
- Strategic oversight
- Governance and approvals
Operational control is centralised with Resonate, so every club runs the same way. You don't manage the day-to-day running of the club. That's our job.
The Launch
The Launch
18-week launch framework
Lease signed, layout confirmed
All drawings and specs locked
Fit-out and equipment installation
Target 300+ members enrolled before doors open
Operations live from day one.
Pre-sales are part of the plan. We target 300+ members enrolled before opening day, which removes the cold-start risk.
The Roadmap
The Roadmap
Where we build, and where we're going.
The ideal club is 7,000 to 10,000 sq ft in a catchment that passes four tests.
Today
Two clubs live
Paschim Vihar and Mansarovar Garden, Delhi, on one playbook.
Year 1 to 2
First five FICO clubs
5% fee, zero royalty, equity-led model.
Year 2 to 4
Structured franchise rollout
A defined royalty model is introduced.
Year 5
20+ operating clubs
Across Tier 1 and Tier 2 cities.
One design language. One operating system. One KPI scorecard.
Every club, on the same system.
Ready to partner
with Resonate?
Co-own a premium performance club. Resonate designs, launches and runs it, and you hold equity, not just a licence.
Call: +91 99917 31414 · +91 94670 02444
franchise@resonatefitness.in
Structured. Scalable. Aligned.